Learn how to respond to Facebook and Google reviews in the Marketing CRM to boost your business's online reputation.
*Before you begin, please ensure that you have connected your Facebook and Google accounts to the CRM. Read how here:
How To Respond To Reviews In The CRM
1. Start on the reputation tab of the CRM.
2. Go to the Reviews tab.
3. Underneath each review, click the Reply button to post a response! Note: This response will be visible on Facebook and Google once posted.
Why Is It Important To Respond To Reviews?
There are several advantages to responding to customer reviews on platforms like Facebook and Google. Here are some of the key benefits:
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Builds Trust and Credibility: When you respond to reviews, it shows customers that you care about their feedback and are invested in their experience. This two-way communication builds trust and makes your business appear more credible.
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Shapes the Narrative: You can't control what people say in their reviews, but you can influence how it's perceived. By addressing both positive and negative reviews, you can steer the conversation and ensure your perspective is heard.
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Boosts Brand Loyalty: Responding to reviews shows customers you value their opinion and want to maintain a relationship with them. This fosters loyalty and encourages them to return for future business.
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Increases Visibility: Studies suggest that businesses that respond to reviews are seen as more trustworthy and rank higher in local search results on platforms like Google. This can lead to increased visibility and attract more potential customers.
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Improves Customer Satisfaction: Addressing negative reviews head-on allows you to apologize for shortcomings and find solutions. This can help turn a frustrated customer into a satisfied one.
Overall, responding to reviews on Facebook and Google is a great way to engage with your customers, improve your online reputation, and ultimately drive business growth.