While we provide fully optimized and effective websites to help you rank fast, there are several things that you can do on your end to help accelerate the process
There are some things that you can do to increase your ranking (and hopefully your lead numbers)
1. Updating your blog: Anytime new content is posted on your Blog URL, this provides "updated content" for search engines and is critical for the top rankings. I see that you update your blog with some new schedules about once a month, I would recommend complementing this with a few posts/announcements/social-media updates. Here's a link to a tutorial on how to update your blog if you need help!
2. Building Sitelinks: Every time you update your blog, you should include a link to a social media profile. Likewise, try to include a link to your website URL every so often when you are updating a social media status! This builds sitelinks, which are a factor when search engines determine ranks.
3. Business Information Consistency: Try and be consistent when creating profiles for your business online, be sure to use the same phone #, address and business name across all your listings! Inconsistencies can confuse search engines and hurt your ranking!
4. Getting reviews: Google specifically states that more reviews on your Google Business page will increase your ranking! Coming up with a plan to get your existing students to leave reviews is an easy way to increase your ranking.
Most schools have less than 5 Google+ reviews. Imagine if you had 25+! Beat your competition to the punch and start pursuing positive reviews on both your website and Google Business page!