For a content marketing campaign, knowing exactly what kind of image and video format to post, and how often is absolutely important.
Here are the best sizes for sharing images on social media:
Image
1. Instagram Story
-
Image Format-JPEG
-
Image size-8MB
-
Count-10 image(s) or video(s)
-
Video Format-MOV/MP4
- Video Size-100MB
- Video Duration- min 3sec max 30 sec
- Video width-1920 px
2. Instagram Reels - Video Format-MOV/MP4
- Video Size-1GB
- Video Duration- min 3 sec max 15 Minutes
- Video width-1920 px
- Video Thumbnail format- all
- Video Thumbnail size-8MB
3. Facebook Reels - Video Format-MOV/MP4/webM
- Video Size-1GB
- Video Duration- min 3 sec max 90 sec
- Video width-1080 * 1920 pixels (recommended)
Minimum is 540 x 960 pixels - Video Thumbnail format- Thumbnail support is not available for Facebook Reels
- Aspect Ratio - 9:16
Video
Content Length
Current Rate Limits based on platforms per active user:
- Google - 300/min
- Facebook - 200/hr
- Instagram - 200/hr
- TikTok - 15/day
- Twitter - 100/hr
- LinkedIn - 150/day
OG Meta Tag is available in all platforms except Instagram, Tiktok and Youtube.