Included below is a pre-written email campaign you can use and edit to get you started using this powerful tool
Below you will find Connect & Convert Basic Templates that many of our schools use as inspiration or starting point. Each school varies in demographic and message, so we recommend personalizing these e-mails and including relevant information about your school. Remember, you can create Connect & Convert Basic e-mails for any of your student catagories (prospect, member, no longer interested ect...)
Remember, “Day” refers to the number of days after a lead comes in that the e-mail is sent.
Day: 0
Subject: Here’s the information you requested
Dear [customer name],
Thanks for visiting [school name website]. You’ve made a great decision to check out our [class type i.e. kids karate classes], and we’re sure you’ll love the results you see.
As promised, we’re sending you some important information to get you started.
Our class schedule is as follows:
[insert class schedule]
To take advantage of our online special, just visit [insert online], or call us at [phone number]. But remember to hurry—our advertised special expires at the end of this month!
Sincerely,
[School owner’s name]
[School owner’s title]
P.S. Act fast! Our internet special is extremely popular, and our classes are filling up quickly. Don’t wait…secure your space now!
Day: 2
Subject: Are you ready to get started?
Dear [customer name],
Have you taken a look at the information about [school name] that I sent you the other day? Hopefully, you found it useful in helping you decide to take advantage of our limited-time internet special that expires at the end of this month.
I’d like to take the opportunity to personally invite you in for a tour of our facilities. [School name] is a world-class [class type] school, with some of the best instructors in the business, but I want you to see for yourself.
Just give us a call at [phone number], and we’ll be happy to schedule a tour at your convenience.
Sincerely,
[School owner’s name]
[School owner’s title]
P.S. Don’t forget…our new classes are filling up quickly, but there’s still some space available. Come on in and see us, or give us a call to schedule your first class now.
Day: 4
Subject: Important Invitation!
Dear [customer name],
Great news! I’ve decided to invite a very select few individuals to take advantage of a super-secret internet special, and you’re on the list! It’s your chance to save [x%] off 2 [class type] classes at [school]!
Click here to see the full details. But hurry! I’m making this offer available for the next 48 hours only!
Sincerely,
[School owner’s name]
[School owner’s title]
P.S. Remember—this is a rare opportunity to save 50% off 2 [class type] classes, and it expires in just 48 hours! So don’t wait—lock in your savings now!
Day: 5
Subject: Time is running out. Act fast!
Dear [customer name],
You have just 24 hours remaining to take advantage of [school name’s] super-secret internet special!
This is a great chance to save [x%] off our [class type] classes and see if they’re right for you! I don’t want you to miss out on this opportunity, so you must act quickly. Just visit [URL] to lock in your [x%] savings!
Sincerely,
[School owner’s name]
[School owner’s title]
P.S. Hurry! You have just 24 hours left to save [x%] on [class type] classes at [school name]. Visit [URL] to secure your spot now!
Day: 7
Subject: Line: Please read: Secret offer extended!
Dear [customer name],
I couldn’t help but notice that you didn’t take advantage of our super-secret internet special. Perhaps you just missed my earlier emails, or maybe you just didn’t get a chance to check it out.
When you first visited the [school name] web site about a week ago, you were probably looking for [class specific information below]
[if “kids classes”, then “a fun, healthy activity for your children”]
[if “kickboxing”, then “a great way to lose weight and get in shape”]
[if “Krav Maga, Jiu Jitsu, MMA, etc”, then “an incredible workout that would give you fighter-grade self-defense skills”]
[if “Tai Chi”, then “a holistic, easy-to-do workout that will bring you peace and dozens of health benefits”]
At [School name], we guarantee you’ll be thrilled with our [class type classes]. We have an outstanding facility with world-class instructors who will help you fulfill your goals.
We’re eager to earn your business and show you that [school name] is the school of choice for [class type] classes. That’s why I’m making a very rare exception just for you by extending my internet special for another 24 hours. It’s your opportunity to see all that [school name] has to offer, while locking in savings of [x%] off our regular [class type] class rates.
I promise you won’t regret registering for [class type] classes at [school name]. So go ahead and sign up for 2 [class type] classes at [x%] off. Just visit [URL] now.
Sincerely,
[School owner’s name]
[School owner’s title]
P.S. I’ve gone out of my way to extend [school name’s] super-secret special just for you! Remember, I guarantee you’ll be satisfied, so why not take advantage of this incredible opportunity to save [x%] on [class type] now? Just visit [URL] before this time tomorrow to lock in your savings!
Day: 9
Subject: The best [class type] school in [city]
Dear [customer name],
Are you still considering [class type] classes? You still have time to take advantage of our special internet offer. As a reminder, our special expires at the end of the month. To reserve your space, just call [phone number], and we’ll be happy to help.
I’d like to remind you that [School name] is a top-notch [class type] school in [city]. We’re proud to have a talented team of advanced-degree [class type] instructors with years of experience teaching [class type] to students from all around.
We hope you decide to come check us out.
Sincerely,
[School owner’s name]
[School owner’s title]
P.S. Remember, you have until the end of the month to take advantage our internet special. Why wait? Call us at [phone number] to get started!