97Display Social Media Marketing Service Agreement

Service level agreement for 97Display's social media marketing packages.

Essential Social Plan 

(3-month contract)

Our Essential Social Package is designed to establish your foundational social media presence and keep your brand active and engaging online. It's perfect for businesses looking to maintain a consistent presence without extensive content creation demands.

Implementation Process

Here's how we'll bring your Social Media Marketing plan to life, ensuring a smooth and effective launch:

  • Initial Strategy Session: We'll kick things off with a focused 15-30 minute strategy call to align on your vision and objectives.

  • Content Alignment & Optimization: To ensure your content consistently reflects your evolving business goals, we require a brief form submission before the initial content build, and then quarterly thereafter. This helps us keep your messaging fresh and relevant.

  • Welcome & Service Level Agreement: Upon starting, you'll receive a comprehensive welcome packet. This packet clearly outlines the Service Level Agreements (SLAs) specific to your chosen package, ensuring full transparency regarding our commitments.

  • Content Review & Approval: Once your custom content is ready – typically within 7-10 business days – we'll send it for your review. We kindly request your approval within 72 hours to maintain our production schedule. Please note, to keep your campaigns on track, content will be posted after this deadline even without explicit approval.

What's Included

Here's what you can expect with your social media marketing plan:

  • Consistent Posting: We'll create and schedule 4-6 posts monthly, ensuring a consistent online presence with at least one new post per week.

  • Content Library Utilization: To get started, we'll need you to provide an adequate amount of content from your existing library during the pre-build phase. This forms the foundation of your social media posts.

  • Branded Templated Content: Your content will be designed using our professional templates, customized to your brand's logo, images, and color palette. Please note, this package focuses on adapting your existing content, not creating entirely new concepts.

  • Flexible Minor Edits: We understand the need for adjustments. You'll receive minor edits per month via email, such as color changes or photo swaps, to fine-tune your posts.


Core Social Package (Facebook & Instagram)

(6-month contract)

Our Core Social Package focuses on building a solid foundation for your brand on Meta's platforms.

Implementation Process

Here's how we'll bring your Social Media Marketing plan to life, ensuring a smooth and effective launch:

  • Initial Strategy Session: We'll kick things off with a focused 30-minute strategy call to align on your vision and objectives.

  • Content Alignment & Optimization: To ensure your content consistently reflects your evolving business goals, we require a brief form submission before the initial content build, and then quarterly thereafter. This helps us keep your messaging fresh and relevant.

  • Welcome & Service Level Agreement: Upon starting, you'll receive a comprehensive welcome packet. This packet clearly outlines the Service Level Agreements (SLAs) specific to your chosen package, ensuring full transparency regarding our commitments.

  • Content Review & Approval: Once your custom content is ready – typically within 7-10 business days – we'll send it for your review. We kindly request your approval within 72 hours to maintain our production schedule. Please note, to keep your campaigns on track, content will be posted after this deadline even without explicit approval.

What's Included:

  • Consistent Evergreen & Event-Specific Posts: You'll receive 10 still feed posts monthly across both Facebook and Instagram. Most of these will be evergreen content to maintain a steady presence, with 4-6 posts dedicated to your specific events or seminars, ensuring timely promotion.

  • Content Collaboration: To kick things off, we'll need you to provide an adequate amount of your existing content during the pre-build phase. This helps us tailor posts that truly resonate with your audience.

  • Flexible Customization & Edits: We offer limited customization based on the content form you submit each month. You'll receive 2-3 edits per batch of content to fine-tune your posts. Please note that extensive rebuilds may incur an additional custom build cost.

  • Complimentary Local Listing Cleanup: We'll help optimize your online presence with a free cleanup of your core local listings on platforms like Yelp, Google My Business, Bing, Facebook, and Instagram.

  • Monthly Performance Insights: Stay informed with a monthly analytics and strategy report, detailing your performance and our ongoing approach.

  • Dedicated Monthly Consultation: You'll have a 30-minute monthly consultation call to discuss progress and plan for the future. Need more time? Additional 30-minute sessions are available for $60.


Growth Social Package (Facebook & Instagram)

(12-month contract)

Elevate your social media presence with our Growth Social Package, designed for expanded reach and engagement across Meta's platforms, plus strategic cross-posting.

Implementation Process

Here's how we'll bring your Social Media Marketing plan to life, ensuring a smooth and effective launch:

  • Initial Strategy Session: We'll kick things off with a focused one hour strategy call to align on your vision and objectives.

  • Content Alignment & Optimization: To ensure your content consistently reflects your evolving business goals, we require a brief form submission before the initial content build, and then quarterly thereafter. This helps us keep your messaging fresh and relevant.

  • Welcome & Service Level Agreement: Upon starting, you'll receive a comprehensive welcome packet. This packet clearly outlines the Service Level Agreements (SLAs) specific to your chosen package, ensuring full transparency regarding our commitments.

  • Content Review & Approval: Once your custom content is ready – typically within 7-10 business days – we'll send it for your review. We kindly request your approval within 72 hours to maintain our production schedule. Please note, to keep your campaigns on track, content will be posted after this deadline even without explicit approval.

What's Included:

  • In-Depth Monthly Performance Review: You'll receive a comprehensive monthly analytics and strategy report to track your growth and optimize future efforts.

  • Enhanced Strategy Consultations: Benefit from two 30-minute monthly strategy calls to dive deeper into your social media performance and develop more robust plans.

  • Dynamic Content Creation: We'll deliver 20 posts monthly on Facebook and Instagram, including one 15-second Reel and four still stories that can also be cross-posted for maximum impact.

  • Tailored Content & Edit Flexibility: We offer limited customization based on your monthly content form. You'll receive 2-3 edits per batch of content to ensure it perfectly aligns with your brand. Please note that extensive rebuilds may incur an additional custom build cost.

  • Expanded Platform Reach: We'll cross-post your current content 6-8 times per month to other key platforms like TikTok, X (formerly Twitter), and more, broadening your audience.

  • Core Local Listing Optimization: We'll ensure your core local listings on Yelp, Google My Business, Bing, Facebook, and Instagram are clean and optimized.

  • Optional Blog Integration: Looking to enhance your content even further? We can create additional blogs for $50 per blog.